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Cold Emailing Venture Capitalists and Angel Investors

Although most people recommend getting an introduction to a VC or an angel investor, it is sometimes necessary to send a cold email. Here are some thoughts on how one could frame those emails.

This is what I think the basic structure of the email should be:

  • Why you are reaching out
  • How your startup is of interest to the individual.
  • A little of your background, establishing some credibility.

Example 1

A great example of an email from a founder to an investor is:

Hi Pankaj,

I am physician entrepreneur and I run a health tech startup, <STARTUP NAME>, focused on the digital health space with a focus on diabetes. I sold my previous startup in 2015 and started this company in 2016.

I believe you will find our startup interesting because it has measurable traction, we’re going after a massive market and we’re a team that’s been working together for more than a decade.

We are in the process of raising a series A round and are looking for strategic angels that can help with international growth, business strategy, and ecosystem building. Attached is a teaser deck for your review. I would be delighted to setup some time with you to go through the business in greater detail.

In this example, the founder starts with a quick introduction and continues by adding a little about his credibility, being a physician, and selling his previous startup.

He then explains why this deal might be of interest to me. He might have done a little research or watched previous episodes of Invest Stream to know that I want to see traction in the companies I invest in, as well as, a large market size. He also knows that I care about the team and how well they work together.

He closes with why they would like me to consider investing and attaches a PDF. There’s been some debates on Twitter about the use of PDFs vs. using services like DocSend. I prefer PDFs so I can scribble notes on them and save them for posterity 🙂

Example 2

Hi Pankaj,

My name is Dr. <FOUNDER’S NAME>, co-founder of <STARTUP NAME>, an intelligent telehealth platform.

<STARTUP NAME> is an AI telehealth platform helping doctors to complete clinical documentation accurately and efficiently instead of manual, sloppy, unreadable notes. With <STARTUP NAME> providers have increased productivity and the amount of time they can spend with patients by almost 60 hours a year and are, thus, increasing their revenue by more than 100k annually.

Knowing your investment in <PREVIOUS INVESTMENT>, I think you might be interested in knowing more about <STARTUP NAME>, and what we do with AI to help physicians to be more efficient with their time.

Some of our numbers:

  • 50% MoM
  • +5K consultations
  • +50 physicians subscribed to our platform
  • +10 medical specialties

We are raising our Seed Round, and we would really like to show you more of what we are doing and get your feedback.

Let me know if I can send you my deck, or we can jump on a call next week.

I hope to hear back from you soon,

In this example, the founder introduces himself (also adding credibility that he’s a physician) and gives me quick intro to the company and the problem that it’s solving.

He also shares some of their traction information and shows that he’s researched me before dropping me a cold email (referencing a company I’ve invested in previously).

He then shares what stage they are at and why he would like to talk. I would have preferred if he sent me the deck or a teaser deck but it’s not the end of the world. 

What other examples do you have of a cold email you’ve sent out that’s worked well for you?

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Angel Investing at Scale with Fabrice Grinda

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Fabrice Grinda is the founder of Zingy, Aucland OLX and FJ Labs, a VC firm and venture studio based in NYC, focusing on marketplace businesses. FJ Labs has invested in hundreds of companies such as Alibaba, Bla Bla Car, Zolostays, Brightroll, ZoomCar and many many more. In 2018, Forbes named Fabrice the #1 Angel investor in the world. On this episode of Invest Stream, Fabrice shares his journey as an entrepreneur and how that led him to invest in startups in France and Europe, his thoughts on the cryptocurrency vertical, what approach he took to working with the entrepreneurs that he invested in and much much more.

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Arjun was a Partner at 500 Startups, Founder & CEO of ReTargeter (acquired by Sellpoints in 2015), and head of business development @ Yahoo! Real Estate and has been recognized at the: White House, United Nations (UN), and the Global Summit for Entrepreneurship, for his success and commitment to a values-centered organization.

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Off the Beaten Path: Wall Street to Startup Investor – A Fireside Chat with Me!

Who is “Pankaj Jain” besides being the founder of Invest Stream and Founder Craft What came before? 

If you’ve followed my erratic writing over the years, you might have some idea. I’ve been a risk manager at the largest hedge fund in the world, Long-Term Capital Management (LTCM), operator, product manager, entrepreneur, community builder at BarCamp Delhi, co-founder of HeadStart Network Foundation and Startup Weekend India

I’ve been a venture capitalist at TLabs and 500 Startups, advisor to startups, funds and platforms like AngelList India and most recently, a dabbler in startup and venture capital related video content

My friend and former colleague, Ritesh Bansal, suggested interviewing me on the show to bring out more about who I am and what my journey has been. Naturally, I couldn’t refuse an invitation to be on my own show. Get ready for a frank and open discussion between an old friend and I. This is going to be Ritesh’s first time being visible on any social media channel, so please be gentle with him. It’s an #AMA so feel free to ask me anything.

I’m looking forward to seeing you for the AMA-style chat on July 28th, 2020 at 9:30am PDT / 12:30pm EDT and 10:00pm IST. If you’d like to RSVP and have a calendar invite, click the button. Otherwise, head over to YouTube with your questions.

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