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Cold Emailing Venture Capitalists and Angel Investors

Although most people recommend getting an introduction to a VC or an angel investor, it is sometimes necessary to send a cold email. Here are some thoughts on how one could frame those emails.

This is what I think the basic structure of the email should be:

  • Why you are reaching out
  • How your startup is of interest to the individual.
  • A little of your background, establishing some credibility.

Example 1

A great example of an email from a founder to an investor is:

Hi Pankaj,

I am physician entrepreneur and I run a health tech startup, <STARTUP NAME>, focused on the digital health space with a focus on diabetes. I sold my previous startup in 2015 and started this company in 2016.

I believe you will find our startup interesting because it has measurable traction, we’re going after a massive market and we’re a team that’s been working together for more than a decade.

We are in the process of raising a series A round and are looking for strategic angels that can help with international growth, business strategy, and ecosystem building. Attached is a teaser deck for your review. I would be delighted to setup some time with you to go through the business in greater detail.

In this example, the founder starts with a quick introduction and continues by adding a little about his credibility, being a physician, and selling his previous startup.

He then explains why this deal might be of interest to me. He might have done a little research or watched previous episodes of Invest Stream to know that I want to see traction in the companies I invest in, as well as, a large market size. He also knows that I care about the team and how well they work together.

He closes with why they would like me to consider investing and attaches a PDF. There’s been some debates on Twitter about the use of PDFs vs. using services like DocSend. I prefer PDFs so I can scribble notes on them and save them for posterity 🙂

Example 2

Hi Pankaj,

My name is Dr. <FOUNDER’S NAME>, co-founder of <STARTUP NAME>, an intelligent telehealth platform.

<STARTUP NAME> is an AI telehealth platform helping doctors to complete clinical documentation accurately and efficiently instead of manual, sloppy, unreadable notes. With <STARTUP NAME> providers have increased productivity and the amount of time they can spend with patients by almost 60 hours a year and are, thus, increasing their revenue by more than 100k annually.

Knowing your investment in <PREVIOUS INVESTMENT>, I think you might be interested in knowing more about <STARTUP NAME>, and what we do with AI to help physicians to be more efficient with their time.

Some of our numbers:

  • 50% MoM
  • +5K consultations
  • +50 physicians subscribed to our platform
  • +10 medical specialties

We are raising our Seed Round, and we would really like to show you more of what we are doing and get your feedback.

Let me know if I can send you my deck, or we can jump on a call next week.

I hope to hear back from you soon,

In this example, the founder introduces himself (also adding credibility that he’s a physician) and gives me quick intro to the company and the problem that it’s solving.

He also shares some of their traction information and shows that he’s researched me before dropping me a cold email (referencing a company I’ve invested in previously).

He then shares what stage they are at and why he would like to talk. I would have preferred if he sent me the deck or a teaser deck but it’s not the end of the world. 

What other examples do you have of a cold email you’ve sent out that’s worked well for you?

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Angel Investing at Scale with Fabrice Grinda

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Fabrice Grinda is the founder of Zingy, Aucland OLX and FJ Labs, a VC firm and venture studio based in NYC, focusing on marketplace businesses. FJ Labs has invested in hundreds of companies such as Alibaba, Bla Bla Car, Zolostays, Brightroll, ZoomCar and many many more. In 2018, Forbes named Fabrice the #1 Angel investor in the world. On this episode of Invest Stream, Fabrice shares his journey as an entrepreneur and how that led him to invest in startups in France and Europe, his thoughts on the cryptocurrency vertical, what approach he took to working with the entrepreneurs that he invested in and much much more.

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How are Pre-Seed and Seed Changing in 2020?

A lot is changing in the startup world. Even before getting hit with COVID-19, the definitions of pre-seed, seed, post-seed/pre-series A were changing at a fast clip. Many early-stage VCs were moving downstream, writing larger checks and investing in later rounds. At the same time, larger, late-stage VCs were either ramping up their scout programs and investing earlier than every before, other VCs were directly investing earlier and earlier. From Silicon Valley to New York City, this has created new opportunities for some, while creating additional competition for other investors.

Join us on the next InvestStream Live on June 9th, 2020 to hear two well known early-stage VCs discuss how they see the landscape changing over the next six to twelve months. What will this mean for the number of deals getting down, the size of the deals, the check sizes and more.

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Shruti Gandhi is the Founder of Array.VC, a Silicon Valley based venture firm investing in category-leading startups that take advantage of data, analytics, workflows, and new platforms to change the way an industry works.

Paul Sethi is the Co-Founder of 2048.VC, a New York City based venture firm investing in founders who are creating companies that have differentiation and defensibility through technology. They are geographically agnostic but invest in enterprise SaaS, AI/ML, FinTech, HealthTech, Cybersecurity, Dev tools, Hardware, Genomics, Marketplaces, and B2C/D2C in cities like NYC, Boston, Atlanta, Austin, Toronto/Waterloo, Nashville, Pittsburgh and more.

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What is the Difference Between Venture Capitalists and Angel Investors?

What is the difference between venture capitalists and angel investors? In this episode of InvestStream, I discuss the difference between these two types of startup investors. Knowing the difference can be very useful in understanding a particular investor’s motivation for investing or not investing in a startup.

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A New Livestream Series – The Raise

As founders, a VC, angel and, now, through our advisory business at Founder Craft, we get asked for advice or “feedback” a lot. The questions range across a wide spectrum. However, they have one thing in common – they as for our opinions.

My Partner at Founder Craft, Gregarious and I have been doing some live streams over the last few months in addition to my InvestStream videos on YouTube and Instagram.

A little over a month ago, I was in Oman for an Investment Committee meeting and Greg messaged me. He said he was thinking about raising money for his new startup, Fanabulous! and what did I think about streaming the process.

I thought it was a great idea. Doing each episode, completely unscripted, focusing on him as a founder preparing to raise money for his new startup, should resonate with founders and even with some investors.

After some fine tuning, we launched ‘The Raise‘, an interactive, live-stream where Gregarious (the Founder) and I (the Investor) dive into the process of his fundraise.

You can subscribe to the YouTube channel to receive notifications of every episode. If you have questions, feel free to throw them up in the comments or drop us an email at raise@foundercraft.com

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